Global Spirits Joins Forces With B&T Distributing Expands Vodka Portfolio to Eastern Tennessee

Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, is expanding its US distribution footprint to eastern Tennessee with B&T Distributing Co.

Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, is expanding its US distribution footprint with B&T Distributing Co.  B&T Distributing serves over 130 independent retail wine and spirits accounts in East Tennessee, along with over 400 bars and restaurants.

“B&T Distributing has a significant presence and reputation for outstanding service in Eastern Tennessee,” notes Steve Ackerman, national sales director, Global Spirits USA, LLC. Athens Distributing will carry two items from Global Spirit’s suite of vodkas: Khortytsa and LEAF Vodkas.

“Tennessee is a key southeastern vodka market with a growing interest in mixology and product variety,” says Jim Amstutz, southern region manager, Global Spirits USA.  “LEAF’s packaging, price point and organic origins will resonate with today’s consumer lifestyles. Khortytsa is a quality vodka at a terrific price point and has grown rapidly in each state where it’s been introduced.”

"B & T is excited for the opportunities that the Global Spirits portfolio has brought to our company. The combination of quality products and strategic channel pricing fills a much needed void in our portfolio."

Marcus Longcrier, CSS, director of spirit sales, B & T Distributing Co.

“B & T is excited for the opportunities that the Global Spirits portfolio has brought to our company,” says Marcus Longcrier, CSS, director of spirit sales, B & T Distributing Co. “The combination of quality products and strategic channel pricing fills a much needed void in our portfolio.” 

Ukraine’s famed Khortytsa (Hor-Ti-Tsa) Distillery was named among the world’s best distilleries at the 2014 New York International Spirits Competition (NYISC).

The Khortytsa Distillery is located in Zaporozhe near Khortytsa Island. This ancient island’s history dates back thousands of years and reaches the roots of civilization. It is considered a sacred place in Ukraine and is one of the country’s seven wonders. 

Built in 2003, the Khortytsa Distillery is among the world’s finest distilleries. It uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water.  The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand sourced near the famous Crystal Mountains of the Urals near Yekaterinburg, Russia.

Currently, there are four items within the Khortytsa line imported to the United States: Khortytsa Platinum, which is the most popular item in the line, retailing for $13.99per 750 ml.; Khortytsa Ice, with a bottle color that changes when chilled, retails for $13.99per 750 ml.; Khortytsa Honey Pepper, which offers a spicy zing to a variety of cocktails, retails for $13.99 per 750 ml., and Khortytsa De Luxe for vodka connoisseurs, is a “super premium” vodka with a suggested retail of $25.99 for a 750 ml. bottle.

LEAF believes vodka’s main ingredient, water, is what truly defines the spirit.  LEAF Vodka is sourced from unique waters around the country. One variety is made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give LEAF Vodkas their signature tastes.

The packaging for LEAF Vodka is designed with the intention to have the contour of a leaf, accentuating the brand and giving it a premium look. With a recommended shelf price of $18.99 for 750mL—and Certified USDA Organic — LEAF Vodka is well positioned within the dynamic and growing vodka category.

About Global Spirits: 

A Fortune 500 company in Europe, Global Spirits was established in 2008 and has operational hubs in New York, Moscow and Kiev. Key strategic brands include: Khortytsa Vodka (3rd largest selling international vodka brand*) and Morosha Vodka (fastest growing international vodka brand**), Pervak Vodka (acquired in 2013) and LEAF Vodka (launched in the US October 2013).

*According to IWSR, Khortytsa was the third largest selling global vodka brand at 6.4MM cases.

**IWSR Magazine – The Real 100

Source: Global Spirits USA

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